So representatives from every company at this year’s NAB, and surely every NAB since the beginning of time, want to convince the public that their companies are the best, whether they are trying to corner the newsroom system market from acquisition to playout or focus specifically on one aspect of the broadcast industry and encourage integration with as many companies as possible.

But, really, what can I say to a company that was featured, in small or large part, in more than a dozen booths beyond its own — not just integrated by these companies, but backed by as well — and that adheres to the idea of being “cheaper, faster and better” than any other company that is trying to do what it does? more