NAB Survey: Convention Attendees in Buying Mood

Collin LaJoie April 16th, 2009

Washington, DC - Apr 16, 2009 - A survey conducted by the National Association of Broadcasters shows that nearly 80 percent of NAB Show preregistered conference and exhibition attendees plan to buy products or services exhibited on the convention floor. In line with that, 79 percent of survey respondents said they plan to purchase products or services on-site or within 12 months of the show

Past NAB Show research has shown that exhibitors generate more than $50 billion in sales as a direct result of the show each year.

More survey findings:

93 percent: Respondents who play a role in purchasing products and services showcased on the show floor, while 41 percent have final purchase authority.

88 percent: Respondents say that the show is “very or somewhat important” to their purchasing plans this year.

42 percent: Respondents who rated “see new products and developments” and “comparing products for future purchase” as two of the main reasons for coming to the NAB Show and added that it was more important this year, given the current economic climate.

34 percent: Respondents who will not attend any other convention this year.

The preshow Internet survey was conducted April 1-8 and was sent by NAB to a random sample of more than 3000 preregistered conference and exhibition attendees.