Most press conferences are focused on company news, and frankly, they often provide little useful technical information. They are typically filled with “…Bla…bla…bla…we have the world’s first, best, only, cheapest (you fill the blank)….” kind of pontification.

But Miranda’s press conferences are often lead by Michel Proulx, CTO. In those press conferences, you actually learn something. I discovered a long time ago that when Michel speaks, you better listen because he’s going to provide you with some useful information. With Proulx, you don’t get spin, you get someone with years of experience sharing his and his company’s expertise on practical and needed solutions for this industry. And, just as important, he often shares his thoughts on were this industry is going.

With that in mind, Proulx focused on several new solutions his company had developed, but did so in light of the problems stations are facing . Oh, there are plenty of new products in the Miranda stand, but at the press conference, he highlighted for the gathered news/press types the real issues facing broadcasters. I like that—a lot.

One thing I learned was that today, CAP-X isn’t the most important issue for many buyers. OPP-X is often the most important issue. Broadcasters can care less about the initial cost of the product and a whole lot more about how much it will save them or what new things they can do with the product.

The savings might be in lower power consumption. It might be that a MCR operator is freed up to help produce additional content.

Proulx did announce a new partnership with automation vendor, Pebble Beach Systems. That company’s Neptune automation and Anchor media management systems will now fully integrate Miranda workflow graphic optimization solutions.

Related article: Miranda names new CTO