One task where many TV stations need help is getting weather and traffic information from the studios and newsroom to both the web and mobile platforms. Weather Central is now providing SilmuCAST, an integrated solution that allows a station to create content, once for air, and then automatically have that content repurposed for use on other devices and channels. The platform has several other modules.

RouteCast HD helps stations develop an integrated traffic and weather data solution. NewsNavigator permits news staffs to take the same maps from their broadcasts and automatically reuse them in a station’s Web site with Microsoft Virtual Earth.

ReportStorms.com helps stations interact with their viewers, especially for storm coverage. The platform provides an easy way for viewers to post videos and photos of storms and storm damage. Broadcasters can then quickly move these assets to air over a simple GUI.