Grass Valley supports recycling

Recycling symbolNeed to dispose of some old electronics? Today, you can’t just dump worn out equipment in the trash. Communities don’t like lead and other toxic chemicals being sent to the local land fill. Fortunately, at least one broadcast vendor is offering broadcasters an eco-friendly solution.


In talking to Thomson Grass Valley’s Jeff Rosica, senior vice president of marketing and technology, and Laura Barber-Miller, vice president communications, yesterday, I learned that their company supports an electronic recycling program. It’s called Take Back. When you purchase equipment from Grass Valley, the company will take the replaced old hardware and turn it over to an authorized recycler.


Nifty solution!


However, if that doesn’t work for you, see my September editorial for a different, albeit less efficient, recycling idea. Hint, it involves a chainsaw and perhaps a thousand small envelopes.

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The editors and writers of Broadcast Engineering post live from the IBC2008 in Amsterdam as the news happens. Check back throughout the day for the latest in industry news, reports from press conferences and product introductions.

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