Today is themed Content Production day. Hurray for content producers!

Sessions get underway at 09:30 with Mobile TV business models in Room A. Another parallel session on Mobile exhibit hall “innovations” starts in Room L at 10:00.

The focus of many engineers and content producers is a tapeless production workflow. The IBC tackles that huge topic at 11:30 in the Forum room. Sessions continue throughout the day on various aspects of content production in several of the IBC meeting rooms.

At 18:10, a special live 3D HD conference call with US-located Jeffrey Katzenberg, film producer and CEO of DreamWorks Animation and IBC interviewers in the Auditorium. Don’t miss this exciting, first-of-a-kind technology demonstration.