Decoded

Adobe Systems Incorporated today published the results of the first annual Adobe(R) Scene7(R) Mobile Commerce Survey, detailing leading businesses’ strategies for leveraging the emerging mobile channel over the coming year. Respondents across several industries indicated an overwhelming preference for developing websites as their predominant mobile commerce presence with more than 80 percent planning or having already deployed a mobile website compared with other types of mobile properties, including downloadable applications. Merely eight percent of respondents cited a downloadable application-only mobile commerce strategy.  READ THE ARTICLE HERE OR DOWNLOAD THE FULL REPORT HERE

The 2010 Big Broadcast Survey (BBS), conducted by Devoncroft Partners, is the largest ever and most comprehensive market study of the broadcast industry. More than 5,600 broadcast professionals in 120+ countries participated in the project.

Reports derived from BBS data deliver insight into the opinions and attitudes of key technology buyers including broadcasters, playout centers, cable/satellite/ IPTV operators, radio stations, recording studios and more. This includes industry trends; purchase intent and buying behavior; major project plans; products being evaluated for purchase; and detailed opinions of vendor brands.

Today’s post When it Comes to Purchasing Broadcast Technology, Who are the Most Important Decision Makers Today? Who Will it be in the Future?