How eListening Can Change the Way You Do Business – Free WebinarOn-Demand Web Seminar: How eListening™ Can Change the Way You Do Business If you believe Social Media is only useful to your business as a marketing tool, then you could be missing out on some big wins. Social Media monitoring, or eListening™, is a research methodology that delivers insight to the entire business. It allows you to see what is being said online about your brand, products and services, the competition and the industry.
Mobile DTV Live: Burbank, CA November 17th Produced by Broadcast Engineering and the Open Mobile Video CoalitionJoin Broadcast Engineering and the Open Moible Video Coalition Nov 17 in Burbank, CA and gain the technical knowledge you need to make your station’s Mobile DTV deployment a success! Gain the technical knowledge you need to make your station’s Mobile DTV deployment a success! With the growing number of stations nationwide planning Mobile DTV channels, now is the time to increase your understanding of the myriad technical details you can’t afford to overlook. If you’re planning to deploy Mobile DTV at your station, you need to be at this educational event. Broadcast Engineering magazine and the Open Mobile Video Coalition have partnered for Mobile DTV Tech Essentials, a one-day educational workshop featuring a smaller, one-on-one networking environment with the leaders in the Mobile DTV sector. This powerful lineup of experts from the broadcast community will show you how to master this new technology and turn your station’s Mobile DTV deployment a success. Leading experts in the field will show you how to turn your Mobile DTV plans into Mobile DTV profits. Register Now for just $59 (a savings of $70 off full admission) USE PROMO CODE: LINKEDIN59 https://www.acteva.com/booking.cfm?bevaID=222680 For more information and to view the complete agenda visit: http://broadcastengineering.com/events/mobilelive/
Join Broadcast Engineering for a one day conference on Workflow – October 18th in ChicagoTake your Understanding of IT-Based Workflows to the Next Level As a broadcast and production professional, you’re facing the challenges of programming more channels as efficiently as possible. While the ongoing transition from tape- to IT-based solutions makes this goal more realistic, it’s important to know how to leverage these new IT-based solutions to produce a streamlined workflow. Get the education you need with Broadcast Engineering’s one day training seminar, Today’s Workflow: Leveraging Automation and IT-based Tools to Boost Productivity. Designed to give you clear, to-the-point information on the details and nuances of implementing file-based workflows to maximize efficiency, this is an event you can’t afford to miss. To View Agenda: http://broadcastengineering.com/events/workflowlive Register Now: https://www.acteva.com/booking.cfm?bevaID=222596 USE CODE: BEFREE Brought to you by our sponsors: Chyron, Isilon, Aspera, Front Porch Digital, Wide Orbit and Cisco
Are you looking for more broadcast education? Broadcast Engineering can help!Broadcast Engineering introduces our new Specialized Training Store where you can find Ebooks and tutorial training videos to help you become and expert in the industry! Visit the Broadcast Engineering Specialized Training Store!
Looking to learn more about Mobile DTV? Attend the Mobile DTV Tech Essentials Event in NYC June 28!Join Broadcast Engineering and the Open Mobile Video Coalition (OMVC) at the Mobile DTV Tech Essentials conference at the New Yorker Hotel in Manhattan June 28th! This one-day technical conference designed to provide television station, group and network engineers with the knowledge needed to ensure successful deployment of Mobile DTV service as part of their digital TV transmissions. The session lineup includes: • What’s the market for Mobile DTV? A discussion of the opportunity broadcasters have to better serve viewers and develop a new way to monetize their spectrum with Mobile DTV. • Mobile DTV system implementation. No two stations are identical; each comes to Mobile DTV with different RF infrastructures and business requirements. This session explores different ways to make Mobile DTV a reality. • All about conditional access. What is the Mobile DTV Trust Authority? How do broadcasters get keys? How do they manage conditional access keys? Find out during this session. • Mobile DTV RF and transmission considerations – Part One. This session will deliver important technical information on: single frequency networks, optimizing Big Stick performance, antenna polarization considerations and performance, and UHF vs. VHS performance considerations. • Understanding and implementing Electronic Service Guides. • Mobile DTV RF and transmission considerations – Part Two. Mobile DTV signal propagation – a new model. Register HERE for the June “Mobile DTV Tech Essentials” conference produced by Open Mobile Video Coalition and Broadcast Engineering MagazineThanks to our sponsors: Harris, Rohde & Schwarz, Linear Acoustic and SPX for their support!
New for NAB 2011: Let Broadcast Engineering shoot your Custom Video @ NABAdding a video to your website can increase the impact of your marketing campaigns. Using video, you can demonstrate your products and services for your customers and prospects, engaging them in a whole new way! New this year, Broadcast Engineering is producing Custom Videos for our customers at NAB 2011. We’ll come to your booth on the show floor, shoot an interview, product demonstration, or product announcement on the topic of your choice, and then post it in the Broadcast Engineering Video Network through July 30th. We’ll also give you a copy of your video asset that will then be yours to use in your own promotions after NAB. All BETV@NAB videos and custom videos will be promoted in one of our e-newsletters and on BroadcastEngineering.com. In addition, the Broadcast Engineering Video Network will be promoted in our biweekly Resource & Training Guide e-newsletter, reaching 80,000 subscribers Rates for Custom Videos @ NAB: (includes up to 5 minutes. For videos longer than 5 minutes, additional costs apply) • 1 Video: $900 net • 2 Videos: $1,200 net • 3 Videos: $1,600 net Packages to keep your NAB Video live (or a new video that you have produced) in the Broadcast Engineering Network are also available all year long. Ask me for details.
Content – 12 B2B Content-Marketing Practices to Ensure Success : MarketingProfs ArticleWhat is Marketing Prof’s: It’s a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 381,000 subscribers, making it the largest in its category. Through the MarketingProfs Web site, newsletters, conferences, seminars, forums and so on… we help you navigate your way to market your business and keep you informed of the newest and best tools. Think of us as a beacon of light illuminating the path through the clutter. Content – 12 B2B Content-Marketing Practices to Ensure Success : MarketingProfs Article In this article, you’ll learn…
Email Best PracticesEmail is an effective medium for delivering messaging about new products and special offers, but make sure you follow these simple steps to increase your deliverability and response… 1) Use a compelling Subject Line and avoid using symbols, exclamation points and words that trigger SPAM filters. Here is a link to the most common words in spam email. 2) Design your creative so that it can be read by both image- and text-based email programs. Include text behind all images so the email can be viewed whether images are turned off or on. 3) Limit your email length to one screen. 4) Test your message. One reason is to see how it will render in various accounts and on different devices – send a test to various email accounts – work, a gmail or yahoo account, view the message on your phone, etc. The other reason, and this is a big one… test your linkage – make sure everything clicks through and that your landing pages load. 5) Include an opt out. This is important! CAN-SPAM requires that messages contain some method of opting out of receiving email from the sender. Implement these best practices and you are sure to see your deliverability and click throughs improve!
Webcasts = Lead GenerationBroadcast Engineering has a track record of producing high interest webcast content that draws a qualified audience (leads) for you! If you haven’t attended a webcast before, you can view an On Demand event here. This event, titled MPEG Monitoring and Analysis and presented by Aldo Cugnini, generated over 1300 leads for the sponsor! Webcast registration numbers vary based on how broad or narrow the topic is and all webcasts come with a promotional package that starts 3 weeks pre event and continues post event for On Demand viewers. All webcasts are archived for a full 12 months and during that time you can continue to generate leads. You can view the Broadcast Engineering webcast archive here and if you have questions about available topics or the formats we offer contact your Sales Rep for more information: George on the West Coast, Emily for Midwest and East, Julie for Inside Sales and Richard for int’l inquiries.
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