Burbank, CA - JUNE 30, 2009 – AmberFin today announces it has added Creative Media Partners to its network of authorized resellers in North America. The announcement is part of AmberFin’s Global Partner Program to develop and forge new channel and OEM partnerships internationally.

Under the agreement, Burbank based Creative Media Partners will resell AmberFin’s iCR ingest, video conversion, automated/assisted QC and transcoding software tools in California and South West USA.

“We are pleased to have Creative Media Partners join our Partner Program,” said David Abel, Worldwide Director of Partner Management at AmberFin. “Their local knowledge and expertise in post-production workflow integration will enable AmberFin to maximize the opportunities that exist in the region and to extend its presence in North America.”

Founded in 2003, Creative Media Partners is a systems integrator and leading provider of video, audio, storage, data solutions and support services. Creative Media Partners has a deep understanding of the production and post-production process and the latest advances in file-based workflow.

AmberFin is also recruiting resellers in Europe and Asia. Further information about AmberFin’s Worldwide Partner Program and its technology and channel partners is available at: http://www.amberfin.com/about/partners/

About AmberFin iCR

AmberFin’s iCR software delivers superior image quality for HD/SD ingest, video conversion and transcoding through its multiple Emmy award-winning image processing techniques. AmberFin’s leading integrated quality control (QC), automation, asset management and tight integration with industry standard storage also offers a unique path for content owners and partners looking to reduce the costs associated with managing and distributing media for multiple revenue-generating platforms.

About AmberFin

AmberFin enables content owners to maximize the value of their TV, film and video content, from capture through to distribution, while increasing revenues, reducing costs, saving time and eliminating incompatibility issues. AmberFin iCR, with four-time Emmy-award winning technology, plays a key role in turning the content that owners have into the content their customers want. As an open standard, future proof platform that digitizes and transforms new and archived content, AmberFin iCR delivers the best quality pictures at smaller file sizes across multiple delivery platforms, including the Internet, VoD, TV, mobile and other small screen devices. AmberFin already has 100s of iCR systems in the field, and is trusted by some of the world’s most prestigious companies including Sony, NBA, Turner Broadcasting, BT, Channel 4, RTM and Warner Brothers, managing the digitization and repurposing of their content.

Privately held by Advent Venture Partners, AmberFin is, headquartered in Basingstoke, UK. More information is available at: http://www.amberfin.com

Editorial contacts

Matthew Lloyd (US)

Hotwire for AmberFin

matthew.lloyd@hotwirepr.com

617-834-3146

Kirstyn Langford (UK)

Hotwire for AmberFin

amberfin@hotwirepr.com

+44(0)207 608 2500