Indian Broadcaster Reaches Domestic and Middle-Eastern Viewers with Software Playout and Automation Solution

DENVER — Oct. 2, 2007 — OmniBus Systems, the award-winning provider of comprehensive broadcast automation and content management solutions, today announced that New Delhi Television Limited (NDTV) has launched two new channels in India and the Middle East region using OmniBus iTX. NDTV GOOD TIMES, on-air since Sept. 7, 2007 was followed on Sept. 10, 2007, by NDTV ARABIA, a channel aimed at expatriate Indian viewers in the Gulf.

NDTV, founded in 1988, is India‘s first and largest private producer of news, current affairs and entertainment television. NDTV operates NDTV 24X7, the market leading English news channel; NDTV INDIA, a 24-hour Hindi news channel; and NDTV PROFIT, a 24-hour business channel.

“NDTV chose to use iTX for our new channels because of the comparative speed with which these channels could be brought to air,” said NDTV‘s Group CTO, Rahul S. Deshpande. “iTX offers a self-contained environment with playout, storage, automation, logos and so on, all in one package, eliminating the issues with controlling multiple devices and managing different software versions, compatibility issues and software upgrades across multiple platforms. And because it is an IT file-based system, iTX integrates very readily with NDTV‘s existing content management procedures to provide a high degree of automation in the re-purposing and re-branding of content.”

NDTV GOOD TIMES is NDTV‘s first foray into the very competitive Indian light entertainment market. NDTV ARABIA will broadcast across the Middle East providing news and business programming based on content from NDTV PROFIT, NDTV INDIA and NDTV 24×7. The output of NDTV PROFIT is cut live to air on ARABIA while the other two channels are recorded and re-packaged for playout within half hour of transmission to domestic audiences.

NDTV‘s iTX system comprises two main on-air channels branded with master control, live playback and logos, and each of those channels has a cuts-only backup channel for redundancy. The solution was made up purely of OmniBus software running on 10 HP servers, with a Grass Valley Acapella router and Isilon storage.

iTX is a revolutionary, next-generation software-based broadcast production and transmission solution that uses standard IT hardware and advanced software technology to provide all the functionality of a traditional broadcast playout chain integrated into a file-based environment and equally capable of linear broadcasting, IPTV streaming and VOD content generation. Building on OmniBus Systems‘ decades of experience as a leading provider of high-end automation, ingest, editing, content management and playout solutions, this ground-breaking system uses a single unified software application to provide sophisticated video server and master controller functions, with powerful built-in graphics, character generation and logo insertion tools.

More information about OmniBus Systems‘ digital asset management, automation and transmission technology is available online at www.omnibus.tv.

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About New Delhi Television Limited (NDTV)

New Delhi Television Limited (NDTV) Ltd, founded in 1988, is India’s first and largest private producer of news, current affairs and entertainment television. It is home to the country’s best and brightest reporters, anchors and producers; 23 offices and studios across the country host India’s most modern and sophisticated production and newsgathering facilities. As an organization, NDTV is totally committed to one cause: to use its extensive expertise, experience, technology and reach to create unparalleled coverage of the latest in domestic and international news and entertainment for viewers at home and around the world. In 2003, NDTV simultaneously launched two 24-hour news channels, NDTV 24×7 in English, and NDTV India in Hindi, which targets the Indian diaspora across the world. Last year NDTV launched NDTV Profit - a 24-hour business plus channel. For more info: www.ndtv.com.

About OmniBus Systems

OmniBus Systems provides broadcasting, cable and satellite organizations with comprehensive automation and media content management solutions that address every area of television-related operations. Its newsroom, content and workflow automation solutions include acquisition and recording of rich media material, low-resolution editing, media asset management and playout. OmniBus is a global company with headquarters in the United Kingdom and offices in the United States, Germany and Singapore. More information is available at www.omnibus.tv.

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