Capturing tomorrow’s audience
I’ve written previously about social networking and how tomorrow’s audiences will be vastly different from those we serve today. One goal may then be to build and adapt our facilities to move as expeditiously into that arena as possible. Let’s review some research on social networking and those who compose these general groups to better attract them to our stations.
A research project titled “Creating & Connecting/Research and Guidelines on Online Social — and Educational — Networking,” by the National School Boards Association and funded by Microsoft, Verizon and News Corp., revealed some astonishing facts about young viewers. more
