Tapping mobile DTV viewers
Is your station planning to tap into the 77 million household audience by providing mobile television programming? In a press release, Anne Schelle, executive director of the Open Mobile Video Coalition (OMVC) said, “OMVC continues to track the progress made by broadcasters who are turning on mobile DTV. The numbers of broadcasters on-the-air with mobile continues to rise, with 76 stations now on the air in 32 markets … Between those stations already on-air and those who are coming soon, we project that mobile DTV will reach more than 77 million households — or more than two-thirds of all viewers in America – in the next twelve months.” more










