Brad on Broadcast

The FCC opened a Pandora’s box by asking for public comment on the definition of broadband. The result has been a long list of proposed definitions served up by competitive and self-interested groups all claiming to have the only correct characterization. The problem is there is little commonality between the proposals.

If the players can’t even agree on a common definition of broadband, how can we hope to employ performance measurements of such services? So far, about the only commonality is that they all disagree on how to define it. more

Now that you’re comfortable with your DTV and HD build out, it’s time to sit back and relax, right?

Not if you believe the headlines. A brief tour of news related to 3D television may tempt you to head to the bar for an adult beverage. Broadcast engineers are about to have their entire facilities challenged with the need to handle 3D programming. more

I’ve written previously about social networking and how tomorrow’s audiences will be vastly different from those we serve today. One goal may then be to build and adapt our facilities to move as expeditiously into that arena as possible. Let’s review some research on social networking and those who compose these general groups to better attract them to our stations.

A research project titled “Creating & Connecting/Research and Guidelines on Online Social — and Educational — Networking,” by the National School Boards Association and funded by Microsoft, Verizon and News Corp., revealed some astonishing facts about young viewers. more