 Posts Tagged ‘surveys’Majority vote no on 3-D TVSurvey after survey continues to show that 3-D-capable TV is not enough to justify buying a new TV set. A full 83 percent of Americans said so in a new study conducted by Deloitte. Based on a survey of 1960 U.S. consumers, Deloitte researchers found that 72 percent of consumers have cut their overall entertainment budgets, and a large majority is in no mood to upgrade to 3-D technology. Read the rest of this entry » Glasses major issue to consumer adoption of 3-D TV, Nielsen study finds Eliminating the required glasses will be a major step forward for consumer adoption of 3-D in the home, but it still does not guarantee success. It may be a belabored point, but a new study by Nielsen supports the notion that consumers don’t like 3-D glasses in their home, and those glasses remain a major obstacle to widespread acceptance of the new TV technology. However, 52 percent of consumers who tried out 3-D TV said it was a better experience than they had expected. Fifty-seven percent of people surveyed said the glasses were a major reason they are unlikely to buy a 3-D TV set, and nearly 90 percent said the glasses would hinder multitasking, mainly using a computer, while watching TV. Read the rest of this entry » CE stores, consumers desperately seeking content Some of the most frequently asked questions by consumers are about the availability of 3-D content. A new study from the Consumer Electronics Association surveying consumer electronics sales associates states that 80 percent believe sales of 3-D technologies will not be strong until more 3-D content is available. The survey, “The 3D Retail Experience – Opinions of Sales Associates,” polled more than 250 retail sales associates selling 3-D TVs and also found that many consumers are still confused about 3-D technology. Read the rest of this entry » 3-D TV purchases predicted to reach 20 percent of all sets sold in U.S. by 2013 The Consumer Electronics Association estimates 3-D TV set sales for all of 2010 will 1.05 million. In-Stat is predicting that one in five TVs purchased in the United States in 2013 will be 3-D-capable sets. Year-over-year shipments are expected to grow 231 percent between 2010 and 2011, resulting in a doubling of the U.S. installed base of units for 3-D TVs from 2010 to 2011. “High definition did create a wave of activity in the U.S. market, not seen since the introduction of color,” said In-Stat analyst Stephanie Ethier. “3-D TV promises to be the next significant innovation wave for living room entertainment.” Read the rest of this entry »
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