by Michael Grotticelli November 22nd, 2010
Figure 1. The 3-D image in Figure 2 shows how captioning can be disconcerting for the viewer, compared to the 2-D captioned image in Figure 1.
As more content is being produced in 3-D, the need for captioning, now mandated by the U.S. government, has been brought to the forefront. While all of the vendors in this category are aware of the need to do it, very few customers have asked for it, which holds back development.
“We certainly have the capability to produce captions in 3-D space, but we’re not investing a lot in R&D until there is customer demand and a standard specification for how to do it,” said José M. Salgado, president and CEO of Los Angeles-based SoftNI, a veteran captioning and subtitling software provider. Read the rest of this entry »
Tags: 3D, CEA, closed captions, Computer Prompting & Captioning, FCC, industry standards, SoftNi, subtitles
Related Topics: Acquisition, Application, Broadcast, Infrastructure, News |
by Michael Grotticelli July 12th, 2010
Some of the most frequently asked questions by consumers are about the availability of 3-D content.
A new study from the Consumer Electronics Association surveying consumer electronics sales associates states that 80 percent believe sales of 3-D technologies will not be strong until more 3-D content is available. The survey, “The 3D Retail Experience – Opinions of Sales Associates,” polled more than 250 retail sales associates selling 3-D TVs and also found that many consumers are still confused about 3-D technology. Read the rest of this entry »
Tags: 3D predictions, CEA, Consumer Electronics Association, sales, surveys
Related Topics: Application, Broadcast, News, Products |
