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Broadcast Engineering on 3-D
Posts Tagged ‘3D’
by Michael Grotticelli November 8th, 2010
 While most marketing efforts have focused on 3-D TV, Internet TV has progressed quietly but steadily. Nearly a year ago, at the CES trade show in Las Vegas, the “next big thing” was said to be 3-D TV. Now, new research shows that another technology has usurped 3-D’s thunder in “a quiet revolution” that is stealing sales from the nascent technology.
More than 40 million Internet-connected TV sets will be shipped worldwide in 2010, with the number growing to 118 million by 2014, according to market research firm DisplaySearch. 3-D TV sales, on the other hand, will equal only 3.2 million sets sold worldwide this year. That means 3-D TV sales will end the year with only 2 percent of all flat-panel TV shipments. Read the rest of this entry »
Tags: 3D, CES Show, DisplaySearch, Internet-Connected TV, market study, Web
Related Topics: Application, Broadcast, Products |
by Michael Grotticelli September 24th, 2010
 Zero Creative’s LCD screens provide a bright and clear 3-D effect without the need for special glasses. As it searches for new applications in the commercial world, 3-D technology is now moving past motion pictures and TV to 3-D electronic signage. At IBC2010, Zero Creative, a Dutch company, showed digital signs that pop out of the screen, which caught the eyes of many unsuspecting attendees.
Zero Creative offers an array of tools used to create, manage and deploy 3-D commercials on a 3-D digital signage network. These LCD screens provide a bright and clear 3-D effect without the need for special 3D glasses. Read the rest of this entry »
Tags: 3D, advertising, auto-stereoscopy, conversion, digiatl, displays, electronic signage, Zero Creative
Related Topics: Application, Infrastructure, Products |
by Michael Grotticelli September 13th, 2010
 Inside Bexel's reconfigured BBSOne mobile production environment, five temporary control rooms were set up during the U.S. Open. Photo by David Leitner. Historically known as a broadcast equipment rental house that has supported all types of SD and HD digital productions, Bexel is now jumping into the 3-D production arena with a series of services and equipment packages that puts it and 3-D production within reach of a wider variety of professionals, from broadcast networks to single-camera operators.
“We see an opportunity to service the middle of the production market and also to be a company that the big boys can turn to when they need something extra, but don’t want to hire another entire production truck,” said Jerry Gepner, CEO of the Bexel Group. “For 3-D to truly reach its potential, production companies need to start employing it across a wide range of content, not just at premier events. Until now, scalability and operating costs were among the key challenges limiting 3-D production.” Read the rest of this entry »
Tags: 3D, Bexel, cameras, mobile production, Panasonic, production, technology, Vitec Group's Services Division
Related Topics: Acquisition, Broadcast, Film, News, Products |
by Michael Grotticelli September 10th, 2010
 Sony’s glasses-free TVs are targeted for release early next year. With 2010 sales of new 3-D TV sets disappointing at best, manufacturers are actively working to improve the situation before consumers lose interest. Sony and Toshiba have separately announced that they are developing HD 3-D TV sets that do not require any special glasses for 3-D content viewing. Reports said Toshiba’s first models are due before Christmas, while Sony’s glasses-free TVs are targeted for release early next year. Read the rest of this entry »
Tags: 3D, Panasonic, sales, Samsung, sets, Sony, television, Toshiba
Related Topics: Application, Broadcast, Products |
by Michael Grotticelli August 10th, 2010
Visual Data Media Services, a full-service post-production house, has unveiled a 3-D
 Visual Data Media Services can turn around 3-D post projects in as little as 24 hours. production pipeline for feature films and TV that features streamlined workflow processes for the creation of promos, trailers, mobile platforms and display projects. Among the technology used is Digital Rapids’ StreamZHD encoding platform.
The new 3-D pipeline is the latest service offering from Visual Data. Other services include editorial, color correction, subtitling, encoding and digital cinema packaging.
Among the first 3-D projects completed at Visual Data’s Burbank, CA, facility was a multiformat promo produced by Jeffrey Lerner (Blue Collar Productions). The client had a tight turnaround time for the project, which included complex material with varying frame rates, and a mandate to deliver the best quality 3-D image possible. The Visual Data team delivered everything needed within 24 hours. Read the rest of this entry »
Tags: 3D, pipeline, postproduction, processing, Visual Data Media Services, workflow
Related Topics: Application, Broadcast, Film, News, Post Production |
by Michael Grotticelli July 13th, 2010
 Quantel's Pablo system includes color, effects, titling and compositing tools that helped PostWorks complete the ESPN 3-D spot project. PostWorks, a New York City-based post-production house, used its Quantel Pablo and Genetic Engineering systems to create one of the first 3-D TV commercials in the United States for ESPN. The 30-second spot, which promotes ESPN’s own “Sportscenter” program, has been running throughout ESPN’s live, stereoscopic 3-D coverage of the World Cup.
The spot was shot and posted in just 10 days, according to Corey Stewart, PostWorks chief engineer, and depicts a “Sportscenter” anchor hitting a broadcast camera lens with a baseball bat. Read the rest of this entry »
Tags: 3D, commercials, compositing systems, ESPN, Pablo, Quantel
Related Topics: Application, Broadcast, News, Post Production |
by Michael Grotticelli July 13th, 2010
 A technology team at the Comcast Media Center has developed an EBIF-enabled interactive application for MSOs that is optimized for next-generation 3-D TV services. HITS, a business unit of the Comcast Media Center that provides content management and distribution services to MSOs, has developed an EBIF (Enhanced Binary Interchange Format)-enabled interactive application optimized for 3-D TV services.
The new 3-D interactive application is designed to operate on 3-D TVs and targets video programming that is not in 3-D source code, such as guides or tickers. HITS addresses this concern with technology that allows 3-D and 2-D content to be viewed simultaneously. The technology can be employed by MSOs to ensure that visual elements such as text or buttons can be delivered in high-quality feeds to their 3-D TV subscriber base. This can translate to a wider adoption of popular 3-D technology throughout the industry. Read the rest of this entry »
Tags: 3D, Application, Comcast Media Center, EBIF, Enhanced Binary Interchange Format, environment, Interactive
Related Topics: Application, Broadcast, News |
by Michael Grotticelli July 12th, 2010
 Globally, only one in eight 3-D set owners will actually watch 3-D programming this year. The numbers are starting to trickle in, and perhaps it’s no surprise: 3-D sales globally have gotten off to a slow start. To be fair, only a few vendors offered 3-D sets in the first weeks of sales, with major vendors like Sony just beginning to offer 3-D sets as of last month.
3-D TV and stand-alone Blu-ray player sales in the United States have exceeded $55 million in the first three months since the launch of these products in February, according to the NPD Group, a market research company. Read the rest of this entry »
Tags: 3D, global, revenue, sales, TVs
Related Topics: Broadcast, News, Products |
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Michael Grotticelli is writer and editor of Broadcast Engineering’s “Beyond the Headlines” and “Sports Technology Update” e-newsletters. Each week, he provides a fresh perspective on the latest in 3-D technologies and innovations as well as report on real-world applications of 3-D in the broadcast, professional video and film industries.
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