 Archive for the ‘Post Production’ Category‘Lost’ co-creator not a fan of 3-D J. J. Abrams, left, and Joss Whedon, during a panel discussion at the Comic-Con convention in San Diego. Judging from his comments made at the recent Comic-Con convention in San Diego, J. J. Abrams, co-creator of the “Lost” television series and director of the “Star Trek” remake, is not a fan of 3-D. Read the rest of this entry » Terrestrial 3-DTV broadcasting in Australia discussed in white paperTransmission services provider Broadcast Australia has developed a white paper that discusses the challenges of establishing Australia’s new 3-D TV environment and highlights the importance of laying the foundations to ensure the country’s free-to-air broadcasting infrastructure is ready to deliver such service. Read the rest of this entry » Quantel Pablo helps PostWorks create 3-D spot for ESPN Quantel's Pablo system includes color, effects, titling and compositing tools that helped PostWorks complete the ESPN 3-D spot project. PostWorks, a New York City-based post-production house, used its Quantel Pablo and Genetic Engineering systems to create one of the first 3-D TV commercials in the United States for ESPN. The 30-second spot, which promotes ESPN’s own “Sportscenter” program, has been running throughout ESPN’s live, stereoscopic 3-D coverage of the World Cup. The spot was shot and posted in just 10 days, according to Corey Stewart, PostWorks chief engineer, and depicts a “Sportscenter” anchor hitting a broadcast camera lens with a baseball bat. Read the rest of this entry » Two directors offer opposing views on 3-D James Cameron, who stimulated the current 3-D craze with the box office success of “Avatar,” says there will be “3-D TVs all around us.” So, what do the creative minds in Hollywood really think of 3-D technology? It depends upon whom you ask. Director James Cameron, whose blockbuster “Avatar” set off the current 3-D frenzy, told TV producers last week to put aside their worries about higher production costs and embrace 3-D technology. He even extols the technology for home viewing. They’d do well to listen, because “Avatar” and three other 3-D movies since then have accounted for more than a third (33 percent) of the total box office earnings, according to the International 3D Society. These movies will make it to the home at some point, but it’s clear that more content is needed to get those few early adopters of 3-D TV sets to boast to their friends, is how these things are sold. “We’re going to have 3-D TVs all around us … and we’re going to need thousands of hours of sports, comedy and music and all kinds of entertainment,” Cameron said at a technology forum in Seoul, South Korea. Read the rest of this entry » Zero Creative offers 3-D conversion serviceLast year, Zero Creative launched its 2-D to 3-D conversion service for autostereoscopic 3-D displays (glasses free), such as its own xyZ 3-D display. Now, the company has introduced the capability to convert any existing 2-D content into full stereoscopic 3-D. The service is divided in three different quality levels: basic, high and extreme. In all cases, video content is converted on manual frame-by-frame bases instead of automated processes. This approach results in a highly accurate 3-D conversion and reduces errors, according to the company. The quality levels determine the differences in 3-D perception, and, at the extreme quality, extra optical handmade image correction or additional special 3-D effects can be employed. Read the rest of this entry » ‘All 3-D not created equal’ Aside from movies, DreamWorks Animation CEO Jeffrey Katzenberg thinks sports and gaming will be the most popular drivers of 3-D content in the home. As CEO of DreamWorks Animation, Jeffrey Katzenberg is afraid that his fellow Hollywood motion picture executives are going to kill the goose that laid the golden egg. The proverbial goose is 3-D technology, and Katzenberg says Hollywood is now at a “genuine crossroads” as to the future of the new medium. He was critical of Warner Brothers’ 2-D to 3-D conversion of “Clash of the Titans,” which he termed “cheese ball.” The critics almost universally agreed with him, although audiences are coming in large numbers to see the film, which is currently in movie theaters. Read the rest of this entry » 3-D + OLED = beautiful TVLogic TDM-150W I saw the future yesterday, and it is spectacular. TVLogic had the world’s first 3-D organic light-emitting diode (OLED) screen on display, and with a contrast ratio of 100,000:1 and brilliant colors, it looked downright delicious. Sure, it was only a 15in screen, but from little acorns mighty 3-D oaks grow. Even Sony had an OLED monitor, its PVM 740, in a darkened niche next to critical evaluation CRT and LCD designs at its exhibit, but it was only 7.4in. Apparently the manufacturing technology for making larger OLED screens is still being worked out, but many think these glorious gems of a display will be the future for not only the most demanding production work, but also as lightweight portable displays for the consumer market. Read the rest of this entry » The glasses problem and stereo 3-D versus 360-degree viewingThere is a bit of a joke starting to circulate through the press gatherings and cocktail parties at this NAB convention where everything is supposed to be about 3-D. While we all knew that professional 3-D screens almost universally are designed to work with cheap polarized lens glasses (the kind you get in movie theaters), it is starting to become apparent that the home sets will require much more expensive active shutter glasses. In addition, each manufacturer is making them proprietary to their own systems. So if you own a Sony home 3-D set, you cannot take your glasses over to a neighbor’s house and use them with their Panasonic or Samsung set to watch the Big Game. Sure, they all have flicker lenses, but the triggering mechanism each uses is different. So unless you are willing to shell out in the range of $150 for another pair of fancy specs, watching 3-D in the home will really mean watching 3-D only in your home. Read the rest of this entry »
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