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Broadcast Engineering on 3-D
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by Michael Grotticelli August 10th, 2010
Visual Data Media Services, a full-service post-production house, has unveiled a 3-D
 Visual Data Media Services can turn around 3-D post projects in as little as 24 hours. production pipeline for feature films and TV that features streamlined workflow processes for the creation of promos, trailers, mobile platforms and display projects. Among the technology used is Digital Rapids’ StreamZHD encoding platform.
The new 3-D pipeline is the latest service offering from Visual Data. Other services include editorial, color correction, subtitling, encoding and digital cinema packaging.
Among the first 3-D projects completed at Visual Data’s Burbank, CA, facility was a multiformat promo produced by Jeffrey Lerner (Blue Collar Productions). The client had a tight turnaround time for the project, which included complex material with varying frame rates, and a mandate to deliver the best quality 3-D image possible. The Visual Data team delivered everything needed within 24 hours. Read the rest of this entry »
Tags: 3D, pipeline, postproduction, processing, Visual Data Media Services, workflow
Related Topics: Application, Broadcast, Film, News, Post Production |
by Michael Grotticelli August 10th, 2010
 A master control operator sitting in a small room in Building 13 at ESPN’s Bristol, CT, campus electronically inserted 3-D commercials and other graphic elements manually to enhance the broadcasts. As ESPN viewers around the country watched the World Cup matches live from South Africa in stereoscopic 3-D, a master control operator sitting in a small room in Building 13 at the sports network’s Bristol, CT, campus electronically inserted 3-D commercials and other graphic elements manually to enhance the broadcasts.
Televising one game in 3-D most days of the four-week tournament (for a total of 25 games in 3-D), ESPN accepted live 1080i HD feeds via a dedicated fiber line, with satellite backup, from World Cup host broadcaster HBS and used a Pixel Power BrandMaster master control switcher and Abekas Mira server (controlled by a DNF Control device) before sending the game out to the various satellite and cable carriage partners. Read the rest of this entry »
Tags: 3-D, Abekas, BrandMaster, ESPN, graphics, Master Control, Mira, Pixel Power, servers
Related Topics: Acquisition, Application, Broadcast, News, Post Production |
by Michael Grotticelli July 27th, 2010
 J. J. Abrams, left, and Joss Whedon, during a panel discussion at the Comic-Con convention in San Diego. Judging from his comments made at the recent Comic-Con convention in San Diego, J. J. Abrams, co-creator of the “Lost” television series and director of the “Star Trek” remake, is not a fan of 3-D. Read the rest of this entry »
Tags: 3-D, Comic-Con, J. J. Abrams, Joss Whedon, Lost
Related Topics: Film, News, Post Production |
by Michael Grotticelli July 22nd, 2010
 Sony’s new MVS-8000X production switcher handled the 2-D/3-D production in single-mode 3Gb/s. An intimate live show by Sheryl Crow was captured in New York City on Wednesday by All Mobile Video’s new 53ft Epic 3-D production truck, in both 2-D and 3-D, for a future edition on the PBS series “Soundstage.” The production is one of the first 2-D/3-D events captured with a single truck and represents a model of how to produce events more economically than using two separate trucks.
Read the rest of this entry »
Tags: 3Ality Digital, 3D rigs, All Mobile Video, cameras, outside broadcast, Sheryl Crow, Sony
Related Topics: Acquisition, Application, Broadcast, News |
by Michael Grotticelli July 20th, 2010
 At a conference hosted by the SMPTE, Panasonic gave a presentation on its new 3D-A1 camcorder, revealing that it made some compromises inside the camera to make 3-D production easily accessible to a wider production community. At the recent engineering conference hosted by the Society of Motion Picture and Television Engineers (SMPTE) in New York City, a number of camera technologies for acquiring stereoscopic 3-D images, both established and future-forward, were presented to a highly attentive audience. For the engineers in attendance, eager to get a handle on the tidal wave of information now becoming available and to see innovation in its prototype phase, it provided a good look at the merging worldwide 3-D landscape and how science is helping to bring “comfortable” content to movie and TV screens around the world.
The international strength of the SMPTE membership was in full view; the conference brought presenters from Russia, France, Spain and the United States to weigh in on the first day of the two-day meeting. Read the rest of this entry »
Tags: 3-D conference, Panasonic, SMPTE, Society of Motion Picture and Television Engineers, stereoscopic
Related Topics: Acquisition, Application, Broadcast, Film, News, Products |
by Michael Grotticelli July 13th, 2010
 Quantel's Pablo system includes color, effects, titling and compositing tools that helped PostWorks complete the ESPN 3-D spot project. PostWorks, a New York City-based post-production house, used its Quantel Pablo and Genetic Engineering systems to create one of the first 3-D TV commercials in the United States for ESPN. The 30-second spot, which promotes ESPN’s own “Sportscenter” program, has been running throughout ESPN’s live, stereoscopic 3-D coverage of the World Cup.
The spot was shot and posted in just 10 days, according to Corey Stewart, PostWorks chief engineer, and depicts a “Sportscenter” anchor hitting a broadcast camera lens with a baseball bat. Read the rest of this entry »
Tags: 3D, commercials, compositing systems, ESPN, Pablo, Quantel
Related Topics: Application, Broadcast, News, Post Production |
by Michael Grotticelli July 13th, 2010
 A technology team at the Comcast Media Center has developed an EBIF-enabled interactive application for MSOs that is optimized for next-generation 3-D TV services. HITS, a business unit of the Comcast Media Center that provides content management and distribution services to MSOs, has developed an EBIF (Enhanced Binary Interchange Format)-enabled interactive application optimized for 3-D TV services.
The new 3-D interactive application is designed to operate on 3-D TVs and targets video programming that is not in 3-D source code, such as guides or tickers. HITS addresses this concern with technology that allows 3-D and 2-D content to be viewed simultaneously. The technology can be employed by MSOs to ensure that visual elements such as text or buttons can be delivered in high-quality feeds to their 3-D TV subscriber base. This can translate to a wider adoption of popular 3-D technology throughout the industry. Read the rest of this entry »
Tags: 3D, Application, Comcast Media Center, EBIF, Enhanced Binary Interchange Format, environment, Interactive
Related Topics: Application, Broadcast, News |
by Michael Grotticelli July 12th, 2010
 Some of the most frequently asked questions by consumers are about the availability of 3-D content. A new study from the Consumer Electronics Association surveying consumer electronics sales associates states that 80 percent believe sales of 3-D technologies will not be strong until more 3-D content is available. The survey, “The 3D Retail Experience – Opinions of Sales Associates,” polled more than 250 retail sales associates selling 3-D TVs and also found that many consumers are still confused about 3-D technology. Read the rest of this entry »
Tags: 3D predictions, CEA, Consumer Electronics Association, sales, surveys
Related Topics: Application, Broadcast, News, Products |
by Michael Grotticelli July 12th, 2010
 The Consumer Electronics Association estimates 3-D TV set sales for all of 2010 will 1.05 million. In-Stat is predicting that one in five TVs purchased in the United States in 2013 will be 3-D-capable sets. Year-over-year shipments are expected to grow 231 percent between 2010 and 2011, resulting in a doubling of the U.S. installed base of units for 3-D TVs from 2010 to 2011.
“High definition did create a wave of activity in the U.S. market, not seen since the introduction of color,” said In-Stat analyst Stephanie Ethier. “3-D TV promises to be the next significant innovation wave for living room entertainment.” Read the rest of this entry »
Tags: 3D predictions, sales, surveys, The In-Stat Group
Related Topics: Application, Broadcast, News, Products |
by Michael Grotticelli July 12th, 2010
 Globally, only one in eight 3-D set owners will actually watch 3-D programming this year. The numbers are starting to trickle in, and perhaps it’s no surprise: 3-D sales globally have gotten off to a slow start. To be fair, only a few vendors offered 3-D sets in the first weeks of sales, with major vendors like Sony just beginning to offer 3-D sets as of last month.
3-D TV and stand-alone Blu-ray player sales in the United States have exceeded $55 million in the first three months since the launch of these products in February, according to the NPD Group, a market research company. Read the rest of this entry »
Tags: 3D, global, revenue, sales, TVs
Related Topics: Broadcast, News, Products |
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Michael Grotticelli is writer and editor of Broadcast Engineering’s “Beyond the Headlines” and “Sports Technology Update” e-newsletters. Each week, he provides a fresh perspective on the latest in 3-D technologies and innovations as well as report on real-world applications of 3-D in the broadcast, professional video and film industries.
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