Archive for the ‘News’ Category

Meduza Camera set to shoot NASA’s final Shuttle launch

With its modular components, the Meduza can be set up in minutes, has interchangeable lenses, precise remotely controlled variable interaxial and precise convergence adjustments.

With its modular components, the Meduza can be set up in minutes, has interchangeable lenses, precise remotely controlled variable interaxial and precise convergence adjustments.

The Meduza, a camera that can capture 4K digital stereoscopic 3-D images, has been chosen by the National Aeronautics and Space Administration (NASA) to shoot the final Space Shuttle Launch at Cape Canaveral, FL, in mid-July. 

Crews from NASA will use the Meduza camera to shoot the launch in 4K 3-D and high-speed (120fps) 2K.  Weighing less than 15lbs, the camera system can support any number of cameras fully synchronized without the use of cabling. Read the rest of this entry »

All England Lawn Tennis Club serves up Wimbledon in 3-D

Crews are using five 3-D camera rigs from Element Technica with Sony HD cameras mounted in different configurations.

Crews are using five 3-D camera rigs from Element Technica with Sony HD cameras mounted in different configurations.

This year’s 2011 Wimbledon Championships tennis tournament finals matches are being broadcast live in 3-D by the BBC with support from UK-based production company Can Communicate.

Crews are using five 3-D camera rigs from Element Technica (ET) with Sony MPE-200 HD cameras mounted in different configurations. Read the rest of this entry »

Hollywood is getting nervous as audiences grow weary of new 3-D films

From this May to September — the typical summer movie season — American motion picture studios will release 16 movies in the 3-D format. That’s more than double the number last year.

From their financial performance so far, movie executives are running scared.

While 3-D has provided an enormous boost to films such as “Avatar” and “Alice in Wonderland,” it has undercut lesser quality films that are trying to milk the format for extra dollars.

While 3-D has provided an enormous boost to films such as “Avatar” and “Alice in Wonderland,” it has undercut lesser quality films that are trying to milk the format for extra dollars.

Read the rest of this entry »

Science lacking in evolution of 3-D production

From left to right: Howard Lukk, Walt Disney Studios; and Pete Lude, SMPTE president; with Vision Scientists Simon J. Watt, Bangor University Wales; Robert S. Allison, York University, Toronto, Canada; Jenny Read, Newcastle University, United Kingdom; and Martin Banks, University of California, Berkeley. All gave presentations at the second annual conference on Stereoscopic 3-D for Media and Entertainment.

From left to right: Howard Lukk, Walt Disney Studios; and Pete Lude, SMPTE president; with Vision Scientists Simon J. Watt, Bangor University Wales; Robert S. Allison, York University, Toronto, Canada; Jenny Read, Newcastle University, United Kingdom; and Martin Banks, University of California, Berkeley. All gave presentations at the second annual conference on Stereoscopic 3-D for Media and Entertainment.

Due to the laws of physics and geometry, scientists studying various demographics and how the human brain processes visual images suggest that Hollywood content creators need a better, academic understanding of the field of stereoscopic 3-D imagery in order to avoid making viewers uncomfortable. That was the general consensus from the recent 3-D conference on Stereoscopic 3-D for Media and Entertainment, presented in New York City by the Society of Motion Picture & Television Engineers (SMPTE). Read the rest of this entry »

SMPTE 3-D conference to feature the latest technical innovations

Focusing on the creation, distribution, and viewing of 3-D content, the second annual International Conference on Stereoscopic 3-D for Media Entertainment presented by the Society of Motion Picture and Television Engineers (SMPTE), to be held June 21-22 at the Millennium Broadway Hotel in New York City, is set to feature a full slate of technical sessions that address everything from the effects of 3-D viewing on humans, an open-source camera platform and even holographic TV. Read the rest of this entry »

ABC/ESPN have NBA Finals covered in 3-D

Veteran production companies Game Creek Video and NEP Supershooters will share the duties in covering the NBA Finals series for ABC Sports and ESPN. Also, as in years past, they’ll both be using a full complement of HD production equipment onboard their production trucks to manage the live 720p HD telecasts and bring the action home to viewers.

The 3-D convergence area onboard NEP Supershooters’ SS32 truck will be used extensively during the NBA finals on ABC.

The 3-D convergence area onboard NEP Supershooters’ SS32 truck will be used extensively during the NBA finals on ABC.

A new aspect this year will be a live 3-D broadcast of the series (the first ever), carried on the ESPN 3D channel. Due to logistics, some of the games (Games 1,2 6 and 7) will be handled by NEP Supershooters’s SS31 3D-capable truck while Games 3,4, and 5 will utilize SS32. Both have a similar equipment complement to handle the stereoscopic telecasts. Read the rest of this entry »

Alfacam follows the 3-D bouncing ball at Roland Garros

Alfacam will use Kronomav 3-D camera rigs, each equipped with two Grass Valley LDK 8000 HD cameras (pictured) and Canon HD lenses.

Alfacam will use Kronomav 3-D camera rigs, each equipped with two Grass Valley LDK 8000 HD cameras (pictured) and Canon HD lenses.

European outside broadcast production company Alfacam is working with Panasonic, Eurosport and the French Tennis Federation to broadcast all of the French Open tennis matches from the Roland Garros Centre Court live in 3-D. The renowned tennis tournament runs from May 22 to June 5. 

Alfacam will use Kronomav mirror (“beam splitter”) 3-D camera rigs, equipped with Grass Valley LDK 8000 HD cameras and Canon HD lenses. The production will also make use of the Panasonic AG-3DP1 and AG-3DA1 3-D camcorders. Read the rest of this entry »

3-D distribution could become part of ATSC’s 2.0 TV transmission standard

NAB president and CEO Gordon Smith said 3-D TV should play a role in broadcasters’ future.

NAB president and CEO Gordon Smith said 3-D TV should play a role in broadcasters’ future.

There were many proposals and “what ifs” during an initial report on next-generation television technologies discussed at an ATSC conference last week in Washington, D.C.  One of those proposals was the inclusion of 3-D television broadcasting in future distribution standards.

A major factor in 3-D’s future with broadcasters is whether or not the technology catches on with consumers. NAB president and CEO Gordon Smith, in his address to the group, called the next-generation technology  an important part of broadcasters’ future. Read the rest of this entry »

Sensio sees resurgence of 3-D television in the home

Richard LaBerge, executive vice president and chief marketing officer, said the 2010 sales slump of 3-D sets after the first year of “big hype” was expected.

Richard LaBerge, executive vice president and chief marketing officer, said the 2010 sales slump of 3-D sets after the first year of “big hype” was expected.

Sensio, a Montreal-based maker of 3-D distribution technologies for the home and cinema, is planning for a resurgence of home 3-D TV set sales in the next year.

Richard LaBerge, executive vice president and chief marketing officer, said the 2010 sales slump of 3-D sets after the first year of “big hype” was typical in high tech businesses and has allowed 3-D-related technology vendors to learn from their mistakes. He said they saw it coming and were prepared for the worst. Read the rest of this entry »

MIT Media Lab tackles glasses-free 3-D

Using MIT’s method, left- and right-eye images are sliced into vertical segments and interleaved on a single surface. The result is 3-D without special glasses.

Using MIT’s method, left- and right-eye images are sliced into vertical segments and interleaved on a single surface. The result is 3-D without special glasses.

The Media Lab at Massachusetts Institute of Technology has developed a new glasses-free “autostereoscopic” technology called HR3D (High-Rank 3D) that could double the battery life of portable viewing devices without compromising screen brightness or resolution.

The MIT system uses two layers of liquid-crystal displays. Instead of displaying vertical bands or pinholes, as a multiperspective, parallax-barrier system would, the top LCD displays a pattern customized to the image beneath it. Read the rest of this entry »