by Michael Grotticelli March 19th, 2010
Aside from its new 3-D TV sets, Sunny Ocean Studios claims it can retrofit regular displays for 3-D and also assist in 2-D-to-3-D image conversion.
Following predictions at this year’s CES that it would take many years to create affordable 3-D video displays without glasses, Sunny Ocean Studios of Singapore has introduced a 27inch 3-D HDTV offering 64 viewing angles without glasses.
A serious upgrade from eight or nine viewing angles and lenticular displays shown at CES, Sunny Ocean Studios claims it can retrofit regular displays for 3-D and also assist in 2-D-to-3-D image conversion. Where most companies offer stereoscopic 3-D, which uses glasses, Sunny Ocean is pushing auto-stereoscopic, which is glasses-free 3-D.
“We are presenting a solution where the image appears to float spatially in front of the screen without the help of the usual aids like 3-D glasses,” said Armin Grasnick, founder and managing director of Sunny Ocean Studios. Read the rest of this entry »
Tags: 3-D, displays, glasses, lenticular displays, Sunny Ocean Studios, TVs
Related Topics: Application, Broadcast, News, Products |
by Michael Grotticelli March 17th, 2010
On the set of “The Mortician,” cinematographer Michael McDonough uses an Element Technica Quasar 3-D camera rig. Photo by Cook Allender.
For more than a century, the term “low budget” was never applied to 3-D production. Making 3-D content was always tricky, complex and expensive. And like with any nascent technology, equipment costs usually take a while to become affordable, and production values improve over time.
However, highly skilled 3-D production is already being applied to a wide a variety of projects, some with limited budgets, as professionals find new cost-effective tools to get the job done. A good example is the new Panasonic AG-3DA1 handheld 3-D camcorder that costs $21,000. These tools are limited in their scope (they are not going to be used to shoot a major feature like “Avatar”), but they provide the effect audiences are coming to expect.
Read the rest of this entry »
Tags: 3-D, 3D systems, Element Technica, Keith Collea, Michael McDonough, OFFHollywood, production, The Mortician
Related Topics: Application, Film, News |
by Michael Grotticelli March 15th, 2010
Like many, Insight Media thinks the market will grow quickly, predicting sales of 3-D TVs to increase more than tenfold from about 3.4 million this year to 49.6 million by 2015.
I understand there’s a lot of hype and promising sales predictions surrounding 3-D technology, but we all need to take a closer look at the real world for a moment.
Three-dimensional images, or what we popularly call “3-D,” has actually existed as a tiny niche in film technology for more than 120 years. These gimmicky films were always expensive to produce and usually required viewers to wear special glasses to see the effect.
That technology has emerged in fits and starts. 3-D films were especially prominent in the 1950s in American cinema, and later underwent a worldwide resurgence in the 1980s and ’90s driven mainly by giant-screen IMAX theaters. Read the rest of this entry »
Tags: 3-D, Insight Media, iSuppli, predictions, Samsung, Sony
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